In direct mail marketing, nothing shines brighter than foil embellishments when it comes to brand representation, creative possibilities, and high response rates.

Collaborating with Parkland Direct and Cry Films is always a pleasure. In this video, they aimed to highlight a recent challenge: making the foil process more sustainable. As market pioneers, they’ve implemented mechanical processes that minimize waste and allow materials to easily re-enter the recycling cycle. We’re thrilled to help bring this vision to life and be part of this initiative.